4 easy content writing hacks to use for your business
The world of creative writing provides writers, marketers and even companies with multiple ways to engage in customized and powerful...
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Dec 6, 20224 min read
The importance of marketing strategies for your business
We have all heard the word ‘strategy’ used in our day-to-day conversations. Whether you are talking about a project for your business or...
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Nov 12, 20222 min read
The copy vs. content conundrum
The terms copy and content are often used interchangeably to mean the same thing. However similar, there is one primary difference based...
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Oct 8, 20225 min read
Let’s get social: Which social platform should you use
Do you ever wonder how much the world has changed since the introduction of social media? Social media gives us the opportunity to...
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Aug 5, 20223 min read
Branding – It's more than a logo
Nike, McDonalds, Starbucks, Disney…. Ever notice the commonality amongst them? These popular businesses have created an ever-lasting...
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Jul 2, 20223 min read
Get Instagramable: A Beginner’s Guide
At this point, every other business is posting their product pictures, customer selfies and other content to promote their brand on the...
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May 25, 20223 min read
5 steps to identify your target market
In order to best serve your customer’s needs, you have to understand who they are. Understanding the basics of a target market and...
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Apr 29, 20223 min read
What is a buyer persona?
In our previous blog, we talked about the difference between target market and target audience and their relevance with regard to the...
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Apr 14, 20223 min read
Is there a difference between target market and target audience?
You may have heard of the brand Gymshark, an online, British activewear company that has seen rising popularity in the United States. The...
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Mar 30, 20224 min read
Creating your business email list: 6 ways to grow your list for free
Companies use a variety of methods to reach their customers, including websites, social media, videos, podcasts, radio, television and...
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