Stepping outside of your comfort zone can have some positive impacts. Yes, we know you like to stick with what’s familiar – with the things you are used to doing – even if there may be a more successful way of doing it.

However, when it comes to marketing your business product or service, sometimes stepping out of your comfort zone is exactly what you have to do. Especially if your marketing seems to be falling flat.

Starting fresh and trying new and innovative ideas in the new year can go a long way and potentially set you up for success. To help inspire you, we’ve compiled a list of some creative marketing ideas you can implement for your business this year.

Get Reel If you haven’t jumped on the video movement, then this is the year to give it a try. With the continued growth of TikTok and the push from Instagram Reels and YouTube Shorts, video is being pushed as the next user engagement success method. Videos can be used in a variety of ways from showcasing new product releases to highlighting detailed product features, quick tips or tutorials. Creating a video may be intimidating and seem hard, but platforms are making it easier for businesses and individuals to create visually appealing content that reaches more viewers. There are even apps that auto align your videos to music, add special effects and voiceover options.

Host a giveaway Let’s face it, people love free stuff. It can be a cool branded t-shirt or cup, a helpful digital template or even food. Users may not have to pay for the item, but that also doesn’t mean you can’t get anything back from them. In exchange for the giveaway, have users fill out a form, answer a poll or simply ask them to like, comment or share your post.

Give us a peek A sneak peak that is! Give your customers a peek behind the scenes. Show them what it’s like in the office and give them a tour, tease them with photos of a new release or show employees in day-to-day routines.

Team Up Teaming up with another individual or business to promote your service or products allows you to reach similar users who may not already be following you. Co-hosting an event or online webinar are things companies have been doing for years. However, working with others has become easier with the expansion to social media platforms. Account managers now have the opportunity to collaborate on social posts where one piece of content posts to the two accounts. Regardless of whether you choose to team up in person or digitally, working with another can benefit

Use your users Well, we actually mean utilizing their user generated content to your benefit. Highlighting those who currently use your product or service is a great way to create credibility with new and potential audiences. Users who also post about your company without being asked or paid gives others an authentic opinion of your company, helping to build trust with new users. Review content where users tag your brand, search for hashtags about your company or highlight testimonials provided from verified purchasers and share the content to your digital channels. Just be sure to ask permission from the original poster before you share.

Blog about it Blogging can help generate traffic to your website, increase your SEO and improve user engagement and interaction with your business. Blog topics can vary – from educational, helpful content to interesting articles that provide readers with a bit of humor. It’s also a great way to get employees to contribute and support the company through employee guest posts and opinion pieces.

Go guerrilla Guerrilla marketing is different from traditional marketing. This concept focuses on thinking of creative, out-of-the-box opportunities that will grab audiences attention. What’s even better is that it doesn’t necessarily have to break the bank. It could be as simple as creating a chalk mural on the sidewalk or side of your building, coordinating an employee flash mob or engaging customers in a scavenger hunt.

Use one of these inexpensive ideas to help boost your business this year. Interested in more ideas? Subscribe to our monthly newsletter today.